AngelCity

Flashing Messages
Digital Marketing

BusinessDevelopment

AngelCity

DigitalMarketing

BusinessDevelopment

OurSystems

drive revenue by automating customer acquisition.

Click below to learn how to:

Automate customer acquisition

Create reliable revenue streams

Minimize wasteful spending

Simplify your processes

Free up your time & resources

Qualify & nurture prospects

What we do

DigitalMarketing

Automated and tailor-made client and customer acquisition for simplified, effective growth

Done-for-you systems for hands-off and facilitated integration with your existing processes

Personalized and targeted outreach using data-driven insights and stronger engagement

PublicRelations

Strategic media engagement to boost your brand's visibility and credibility

Localized brand awareness and authority in your field as your business stands out as a thought leader

Focused storytelling and media outreach that leverage impactful narratives and high-visibility placements

AutomatedSolutions

Streamlined and custom automation systems to enhance efficiency and reduce operational overhead

Set-and-forget automation tools that effortlessly merge with your business workflows

Precision-engineered and online processes to maximize productivity and minimize manual input

ArtificialIntelligence

Cutting-edge AI-driven tools tailored to refine decision-making and enhance analytical capabilities

Intelligent integration solutions that adapt to your business environment, improving efficiency and outcomes

Advanced AI chatbots for increased engagement and conversions and less manual follow-up

BusinessDevelopment

Proactive growth planning, brand development, and resource optimization tailored to enhance profitability and minimize spending

Brand positioning consulting for enhanced competitive advantage

Expert guidance and targeted initiatives designed to foster sustainable and scalable growth

WebDesign

Custom-designed websites crafted to enhance user engagement and convert visitors into customers

Hassle-free integration with your digital infrastructure for a cohesive user experience

Attractive and intuitive designs backed by strategic insights to increase traffic, rankings, and user interaction

InfluencerPartnerships

In-demand influencer partnerships to boost organic traffic and brand awareness

Specialized targeting to your audience using niche influencers across social media channels

Improved reach by engaging your audience where they are and utilizing strategic partnerships

GoogleRanking

Superior ranking services to drive organic growth through top-of-search-results SEO strategies

Guaranteed placement on top 3 Google Maps positions for keywords in your locale

Updated tactics and ongoing best practices to ensure quality optimizations as algorithms change

CreativeServices

Engaging video editing services for ongoing content creation needs and requirements, esp. for social media

Tailored photograph editing to reimagine your content and stylize your brand image

Professional graphic design and logo creation services to ensure brand uniqueness and memorability

OurSystems

drive revenue by automating customer acquisition.

Click below to learn how to:

Automate customer acquisition

Create reliable revenue streams

Minimize wasteful spending

Simplify your processes

Free up time & resources

Qualify & nurture prospects

What we do

DigitalMarketing

Automated and tailor-made client and customer acquisition for simplified, effective growth

Done-for-you systems for hands-off and facilitated integration with your existing processes

Personalized and targeted outreach using data-driven insights and stronger engagement

PublicRelations

Strategic media engagement to boost your brand's visibility and credibility

Localized brand awareness and authority in your field as your business stands out as a thought leader

Focused storytelling and media outreach that leverage impactful narratives and high-visibility placements

AutomationSolutions

Streamlined and custom automation systems to enhance efficiency and reduce operational overhead

Set-and-forget automation tools that effortlessly merge with your business workflows

Precision-engineered and online processes to maximize productivity and minimize manual input

ArtificialIntelligence

Cutting-edge AI-driven tools tailored to refine decision-making and enhance analytical capabilities

Intelligent integration solutions that adapt to your business environment, improving efficiency and outcomes

Advanced AI chatbots for increased engagement and conversions and less manual follow-up

BusinessDevelopment

Proactive growth planning, brand development, and resource optimization tailored to enhance profitability and minimize spending

Brand positioning consulting for enhanced competitive advantage

Expert guidance and targeted initiatives designed to foster sustainable and scalable growth

WebDesign

Custom-designed websites crafted to enhance user engagement and convert visitors into customers

Hassle-free integration with your digital infrastructure for a cohesive user experience

Attractive and intuitive designs backed by strategic insights to increase traffic, rankings, and user interaction

InfluencerPartnerships

In-demand influencer partnerships to boost organic traffic and brand awareness

Specialized targeting to your audience using niche influencers across social media channels

Improved reach by engaging your audience where they are and utilizing strategic partnerships

GoogleRanking

Superior ranking services to drive organic growth through top-of-search-results SEO strategies

Guaranteed placement on top 3 Google Maps positions for keywords in your locale

Updated tactics and ongoing best practices to ensure quality optimizations as algorithms change

CreativeServices

Engaging video editing services for ongoing content creation needs and requirements, esp. for social media

Tailored photograph editing to reimagine your content and stylize your brand image

Professional graphic design and logo creation services to ensure brand uniqueness and memorability

The Angel City Blog

A cropped black and white image of Griffith Observatory in Los Angeles, CA

5 Mistakes That Can Topple Your Business

April 12, 20243 min read

"People don't care how much you know until they know how much you care." — Theodore Roosevelt


5 Mistakes That Can Topple Your Business

Running a business is no small feat, and learning from mistakes is part of the journey. Here are five critical mistakes that I've personally made and learned from over the years.

1. Not Focusing: Appealing to Everyone = Appealing to No One

Many businesses make the mistake of trying to offer a suite of solutions to appeal to a broad audience. However, this often leads to a diluted message and a complicated offer, leaving potential clients feeling overwhelmed and disqualified. The key is to narrow your focus. Identify your core strengths and target a specific audience that can benefit most from what you offer. By simplifying your services and honing in on a niche, you create a more compelling and understandable value proposition.

Focused and cropped black and white image of Griffith Observatory in Los Angeles, California

Focused image from Griffith Park, Los Angeles, CA

Imagine you’re at a buffet with every type of cuisine imaginable. While it sounds great, it’s overwhelming. You can’t decide what to eat, and you end up with a mishmash of flavors that don’t go well together. This is how potential clients feel when you offer too many services. By narrowing your focus, you become a specialty restaurant that people visit because they know exactly what you’re great at. Simplifying your offerings creates a more compelling and understandable value proposition.

2. Relying on Manual Tasks

Manual tasks are often necessary when you're just starting out, but as your business grows, they can become a bottleneck. You should develop good intuition and gather hard data to identify what’s working and what’s not. Use these insights to automate repetitive tasks. Implementing automated follow-up, appointment reminders, AI solutions, outreach, and nurture campaigns can keep your interactions with customers and prospects personalized without the need for manual follow-up. This provides a consistent and standardized experience for your audience, which is easier to track and adapt.

3. Looking for the Big Levers

When tackling major problems like improving client acquisition or increasing ROI, it’s tempting to look for big, game-changing ideas. However, most substantial results often come from small, incremental changes. These "micro changes" can have a significant impact. For instance, tweaking the wording in an email subject line, adjusting your target audience, or starting a meeting differently can yield better outcomes. Focus on identifying small levers in your or your clients’ businesses that can drive substantial improvements.

Black and white image looking up 7th Street from Wilshire Boulevard in Santa Monica, California

Photo of 7th St. in Santa Monica, CA

4. Underestimating the Power of a Question

Having someone to bounce ideas off or ask quick questions can make a huge difference in business. Don't underestimate the value of a trusted advisor or mentor. They can provide new perspectives and help you understand whether a particular pursuit is worthwhile or how to adapt it for better results. Building a network of knowledgeable people to consult can be the difference between success and failure.

5. Listening

As solutionists, our job is to find the most effective and cost-efficient solutions possible. To do this, we must deeply understand the issues our teams, clients, or prospects face. This means asking questions and truly listening to the answers. By understanding their problems intimately, you can develop solutions that genuinely address their needs. When people feel heard, they are more likely to listen to your ideas and solutions in return.

Black and white silhouette of Palos Verdes Peninsula against sunset shot from Redondo Beach, California Esplanade

Photo of Palos Verdes Peninsula from Redondo Beach's Esplanade in LA

Simplify. Scale. Succeed.

At Angel City, our motto is simple: Simplify. Scale. Succeed. Our primary goal is to make our clients' lives and jobs easier. By simplifying processes, we create less complicated workflows, more focused campaigns, and easier KPIs to track. One of my mentors once told me, "Simple scales." This principle is at the heart of everything we do. Simplifying not only benefits our clients but also makes our jobs more manageable and effective.

By avoiding these common mistakes and focusing on simplicity, you can set your business up for sustained success. Remember, it's the small, thoughtful changes that often make the biggest difference.

Matthew, the Founder and Chief Consultant of Angel City, leverages his business, engineering, and educational background across marketing, aerospace, medical, financial, and coaching sectors. Currently, he leads AI R&D and automations at Angel City, focusing on programming and integration as well as implementing investment marketing strategies for its clients. Outside work, he enjoys outdoor adventures, soccer, photography, reading, and writing.

Matthew McNab

Matthew, the Founder and Chief Consultant of Angel City, leverages his business, engineering, and educational background across marketing, aerospace, medical, financial, and coaching sectors. Currently, he leads AI R&D and automations at Angel City, focusing on programming and integration as well as implementing investment marketing strategies for its clients. Outside work, he enjoys outdoor adventures, soccer, photography, reading, and writing.

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